The daily edit
An answer, not a feed.
Every morning, one outfit. Chosen for your occasion and today’s forecast, assembled from pieces already hanging in your wardrobe. No scrolling, no styling theories, no decisions before coffee.
ProductsAppiOS and Android
form.
Dress well, without the daily effort.
One considered outfit each morning, built from the clothes you already own.
The quiet problem
You own enough clothes. You just cannot see them at 7am.
Most wardrobes are not lacking. They are simply unread. form. reads yours each morning and returns one considered answer, shaped by your taste, your day and the weather outside.
It learns you
By the second week, it knows your taste.
Every piece you like, wear or skip teaches form. something. The colours you reach for, the shapes that suit you, the formality your life actually requires. Nothing is asked twice, and the reasoning stays entirely yours.
See it on you
Before you buy, see how it sits.
Choose a garment and form. renders it onto your own photograph, so you judge it on you rather than on a model shaped nothing like you. Your photographs stay private, are never shown to anyone, never used in advertising, and never used to train models.
Shop only the gaps
One piece, at the moment it matters.
form. shops your own wardrobe first. When an outfit genuinely needs something you do not own, it shows you that exact piece, from a real retailer, at a price you set the comfort for. One considered purchase beats ten hopeful ones.
How it works
Three minutes to begin.
Photograph a few pieces.
Add the clothes you actually wear. A handful is enough to start, and you can add more whenever you like.
Say how you want to look.
A short, unhurried set of questions about your direction, your occasions and your budget.
Open it each morning.
Your edit is waiting. React to it, wear it, skip it. Every response makes tomorrow’s sharper.
Pricing
Three days free
Cancel any time before the trial ends and you pay nothing. Billing, cancellation and refunds are handled by the Apple App Store or Google Play.
YearlyBest value
$89.99
per year, after the trial
Save 42%, about $7.50 a month.
Monthly
$12.99
per month, after the trial
Billed monthly.
Prices shown in US dollars and adjusted for your region by the app store. Membership includes the daily edit, taste learning, saved looks and thirty on body previews each paid month. Additional previews are available in packs of 10, 30 and 75 inside the app.
Privacy and trust
Private by design.
form. never comments on your body, your face, your age or your attractiveness. It speaks only about the choices you control.
Read the privacy policyYour photographs are yours.
They live in an encrypted, access controlled space that only your account can reach. They are never shown to other people, never used in advertising and never used to train models.
No feeds, no likes, no strangers.
form. has no social layer and no advertising.
Delete everything, any time.
You can delete your account and all of its data from inside the app or from this website, and the request is honoured in full.
Styling is guidance.
Suggestions are generated with the help of artificial intelligence and are not professional advice.
Do I need an account?
Yes. form. keeps your wardrobe, your taste profile and your saved looks in your account so they are there on any phone you sign in on.
What does the free trial include?
Three days of full membership, including the daily edit, taste learning, saved looks and three on body previews to try. Cancel before the trial ends and you pay nothing.
What are on body previews?
Previews render a garment onto your own photograph. Membership includes thirty each paid month, and you can add packs of 10, 30 or 75 inside the app if you want more.
How is billing handled?
Entirely by Google Play or the App Store. Cancellation and refunds follow their rules, and form. never sees your card details.
How do I delete my data?
From inside the app, or from the account deletion page on this site. Deletion removes your photographs, wardrobe, looks and profile.
Leave the house certain.
Three days free. One considered outfit every morning after that.